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You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself By [PUNISHER]

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Description

 							
  Title: 	You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself
  Author(s):	David McRaney	
  Publisher:	 Penguin Group US
  Year:	2011	
  Language:	English 	
  ISBN:	1101545356, 9781101545355
  
  You believe you are a rational,
logical being who sees the world as it really is, but journalist David McRaney is here to tell you that you're as
deluded as the rest of us. But that's OK- delusions keep us sane. You Are Not So Smart is a celebration of
self-delusion. It's like a psychology class, with all the boring parts taken out, and with no homework.
  
 
Based on the popular blog of the same name, You Are Not So Smart collects more than 46 of the lies we tell ourselves
everyday, including:
  
  - Dunbar's Number - Humans evolved to live in bands of roughly 150 individuals, the
brain cannot handle more than that number. If you have more than 150 Facebook friends, they are surely not all real
friends.
  - Hindsight bias - When we learn something new, we reassure ourselves that we knew it all along.
 
- Confirmation bias - Our brains resist new ideas, instead paying attention only to findings that reinforce our
preconceived notions.
  - Brand loyalty - We reach for the same brand not because we trust its quality but because
we want to reassure ourselves that we made a smart choice the last time we bought it.
  
  Packed with
interesting sidebars and quick guides on cognition and common fallacies, You Are Not So Smart is a fascinating synthesis
of cutting-edge psychology research to turn our minds inside out. 						

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